Which bag brands are trending?
In today’s fashion world, a purse isn’t just a practical carryall it’s a power move. From TikTok hauls to celebrity street style, trendy purses are leading the conversation, often becoming the centerpiece of an entire look. They reflect your personality, your taste, and yes sometimes even your mood.
This guide is your go-to breakdown of what’s hot in the purse world right now. We’re covering everything from luxury icons to fun, affordable finds. Whether you want to splurge on something timeless or stay on trend without breaking the bank, we’ll help you figure out which bag brands are truly in and why.
What Makes a Purse ‘Trendy’?
Not every bag that hits the shelves becomes a trendsetter. So what gives certain purses that must-have status? Usually, it starts with a viral post, maybe a TikTok haul or a glimpse of it on your favorite celeb’s arm. Suddenly, it’s everywhere.
Social media buzz spreads like wildfire, with influencers styling it a dozen different ways. Then comes the celebrity effect when icons like Kendall Jenner or Hailey Bieber are seen wearing it, the hype skyrockets.
A trendy purse also tends to have something different, whether it’s a bold color, quirky shape, or limited-edition drop that sells out in minutes. The more unique (and slightly hard to get), the more people want it. That’s the magic formula.
Trending Purses Brands Everyone’s Talking About
Trendy purses are more than just accessories, they’re fashion statements. From viral TikTok mentions to celeb sightings, these brands are setting the tone for what’s hot right now.
Telfar – The “It” Bag That Sells Out Fast
If you’ve ever tried to snag a Telfar bag, you know the drill they sell out in minutes. This brand redefined affordable luxury with its sleek, unisex designs and the now-iconic shopping bag silhouette.
Telfar became a must-have after Beyoncé casually rocked one, and it wasn’t long before Bella Hadid and Dua Lipa were spotted with theirs. The hype? Real. The price tag? Surprisingly accessible. If you want cool without the five-figure investment, Telfar delivers.
Bottega Veneta – Bold Colors & Famous Weave
Bottega Veneta took the fashion world by storm with its signature Intrecciato weave and minimalist vibe that screams quiet luxury. No flashy logos, just rich texture and sleek design.
The Cassette and Jodie bags are everywhere from street style shots to A-list red carpets. Add in the brand’s bold color palette (hello, Kiwi Green and Butter Yellow), and it’s no surprise Bottega bags are topping wishlists everywhere.
Jacquemus – Small Size, Big Style
Jacquemus turned the mini bag into a major fashion moment. Their Le Chiquito bags may barely fit a lip balm, but they pack serious style points.
These pint-sized purses are runway regulars and celeb favorites spotted on everyone from Kendall Jenner to Lizzo. Bold colors, tiny handles, and just enough room for your confidence.
Coach – Classic Brand, Trendy Twist
Coach is having a serious comeback, thanks to the Y2K revival and Gen Z’s love for all things retro.
Once your mom’s go-to, it’s now cool again especially their Pillow Tabby and heart-shaped purses. Stylish, durable, and easy on the wallet, Coach is the sweet spot between classic and current.
Prada – Nylon Bags Making a Comeback
Prada’s nylon bags are proof that simple can still be stylish. Their sleek, minimalist design has turned them into must-haves again, especially with Gen Z and Millennials craving quiet luxury.
Whether it’s the Re-Edition 2005 or a fresh drop, Prada nylon is back and thriving.
JW PEI – TikTok’s Affordable Darling
JW PEI is winning over the internet with vegan leather bags that are actually affordable. Most styles ring in under $100. TikTok influencers love their minimalist designs and playful colors.
If you want a trendy look without the luxury price tag, this one’s a solid swipe-right.
How to Pick the Right Trendy Purse for You
Finding trendy purses isn’t just about what’s hot, it’s about what works for you. Let’s break it down.
Match Your Style (Bold, Classic, Minimalist?)
Are you into loud colors and funky shapes? Go bold with brands like Jacquemus or Bottega. Prefer timeless looks? Prada and Coach are your safe bets. If you like a clean, low-key vibe, JW PEI and Telfar deliver without the extra flash.
Choose Size That Fits Your Needs (Mini vs. Everyday)
Mini bags are great for nights out or adding flair, but they won’t hold your water bottle or planner. If you’re on the go all day, look for medium-sized options or roomy totes that balance style with space.
Set Your Budget (Splurge or Save?)
You don’t need to drain your bank account to be on trend. Luxury options like Prada or Bottega make a statement, but affordable brands like JW PEI or Coach prove that style doesn’t have to be expensive. Decide what you’re comfortable spending and stick to it.
Where to Shop for Trendy Purses
You’ve got your dream bag in mind now where do you find it? Whether you’re chasing the latest drop or hunting for a rare resale gem, here are your best bets.
Official Brand Websites
For fresh releases and authenticity, go straight to the source. Shopping directly from Prada, Telfar, Jacquemus, or Coach ensures you’re getting the real deal often with access to exclusive colors or collabs.
Fashion Marketplaces (Farfetch, SSENSE, Revolve)
These curated sites stock multiple trending brands in one place. You’ll find everything from the JW PEI shoulder bag to that sold-out Bottega clutch, all with solid return policies and worldwide shipping.
Secondhand Apps (Depop, The RealReal, Poshmark)
Want something vintage or sold out? Resale platforms are goldmines. Just double-check seller reviews, request extra photos, and keep an eye out for deals on like-new luxury bags.
Are Trendy Purses Worth the Hype?
Trendy purses are everywhere but are they actually worth it? Let’s weigh the pros and cons.
Fast trends vs. long-term style
Some bags skyrocket in popularity only to vanish months later. But others like the Telfar Shopping Bag or Prada’s Re-Edition Nylon stick around and become staples. Ask yourself: Will I still love this bag a year from now?
Resale value
Certain trendy bags hold their value (or even increase) on resale platforms like The RealReal or StockX, especially limited-edition pieces. If you pick wisely, your purse could double as a fashion investment.
Daily use or statement piece?
Will your bag go with half your closet or just one outfit? Trendy purses can be super fun but might not be practical for everyday use. If it’s just for special occasions, think of it as wearable art, not an everyday essential.
Frequently Asked Questions
What kind of purses are in style right now?
The kinds of purses in style right now include mini bags, bold colors, woven textures, and designer totes like those from Telfar, Bottega Veneta, and JW PEI.
Are mini bags still trendy?
Yes, mini bags are still trendy. They’ve become a go-to statement piece, especially from brands like Jacquemus and Coach’s newer lines.
Which handbag brand is most popular?
Right now, Telfar, Bottega Veneta, and Prada are some of the most popular handbag brands trending on social media and among celebrities.
Is JW PEI a good brand?
Yes, JW PEI is a good brand if you’re looking for stylish, vegan, and affordable bags. They’re popular on TikTok and often under $100.
Do trendy bags hold their value?
Some trendy bags hold value, especially limited editions or designer collabs. Telfar and Prada Re-Edition bags, for example, can resell at higher prices.
